customer growth and martech
Why is Customer Growth and Martech Training so important?
Undoubtedly, data-driven or lifecycle marketing is the way forward. Data and AI have revolutionized how businesses acquire new customers, drive retention, and create a seamless experience at every stage of their lifecycle. Marketing teams now have a much bigger responsibility than just designing campaigns and communication; they must delve into data and take meaningful actions in a real-time world.
Prevalence of Big and Scattered Data
Today, data is abundant. What you truly require is the right skill to manipulate and extract meaningful insights from it, ultimately driving revenue for your organization.
AI, Technology, and Tools are everything.
Incorporating AI, technologies, and tools into your daily life is no longer optional. If you’re not learning them, you’re falling behind.
Now ROI is not a lie. You own it.
The big lie is always a ROI, but it becomes a reality. You can’t just escape from revenue targets. ‘Own it and delivery it’ is only way forward.
What ExPERTS Say
“Marketing is not at all an expense. It’s an investment in the product and customer growth.”
Vinod Nagar
Head of Growth Marketing and CX Design
Quick start roadmap for your career goals
Learning A-Z of Customer Growth and Martech
We’ve developed a meticulously crafted, comprehensive six-step CAREBR framework that acts as your professional skills roadmap, guiding you steadily towards your career goals.
01.
Customer
Customer, 3Cs, Data, and Technologies are the cornerstone of the foundation of data-driven growth.
02.
Acquisition
Learn the strategies, tactics, frameworks, and tools that drive new acquisition – leads, installs, signups, etc.
03.
Retention
Learn everything you need to onboard, retain, and engage with your existing customers.
04.
Experience
Learn to drive customer experience – implement NPS, and build more advocates and loyal fans.
05.
Brand
Building a brand is not easy, but learning strategies and storytelling techniques help build a long-term brand.
06.
Revenue
Understand different revenue models. Learn to plan and execute campaigns that drive revenue for the company.
Get ready to dive into the powerful 6-Step ‘CAREBR’ Framework
This systematic ‘CAREBR’ framework will empower you to learn crucial aspects of what it takes to drive customer growth and generate revenue for the organization. Its 6 key modules – Customers, Acquisition, Retention, Experience, Brand, and Revenue are blended with DATA, TECHNOLOGIES, and STORYTELLING.
Vinod Nagar 